Thu 5 Feb 2009
Walking into a Pierre Hermé boutique is an experience. In a recent visit to Paris, I took a trip to 72 rue Bonaparte in Saint-Germain. The store was a delight for all the senses.
Patisserie in France is something to be savoured. Whether an afternoon pleasure, a post dinner sweet, or a celebratory memento. Patisserie is paid rightful tribute in France. It is not cream donut slapped into bag then gobbled while driving (oh, and having some of the contents fall into your lap while you do!).
At Pierre Hermé, each patisserie is a piece of art – and it is treated as such. When you make a selection, the item is carefully lifted from the display case onto a single board. It is then taken away from the main counter to be individually packaged. Your patisserie is placed in a beautiful cornflour blue box and gently sealed. The sequence is finished with the item presented to you like a gift.
It is like you are walking into a high-end jewellery store about to purchase a special piece of jewellery. You are overwhelmed by the beauty of all the pieces. When you choose, your item is treated with the up-most care. And when you leave, you leave knowing you have something very special lovingly tucked away within the box you hold in your hands.
After the visual experience comes the tasting… Pierre Hermé is undeniably one of the pastry masters in Paris. I do not think I need to explain.
72 rue Bonaparte 75006 Paris. Also at 185 rue de Vaugirard 75015 Paris. Plus a new boutique at 4 rue Cambon 75001 Paris (dedicated to macarons and chocolate).